David Alexander
David Alexander is the Managing Director
of Sheer Publishing (Pty) Ltd, the fastest growing independent music
publishing company in South Africa. Sheer Publishing represents South
African songs and songwriters for the world amongst their clients are;
Mandoza, Kabelo, Chris Chameleon and Jeff Maluleke. Sheer Publishing
also represents international Publishers for Southern Africa and Africa
– some of their clients are Kobalt Music, Reverb Music, World Circuit,
Budde Music Inc Chimurenga Music, Rh Pozitif Publishing and Roba Music
Publishing.
David serves as the Vice Chairman of
NORM (National Organisation for Reproduction Rights in Music, which
is the body that represents the music publishers in South Africa. Norm
is also a mechanical collection society and has agreements with the
recording industry, broadcasters as well as internet and mobile operators.
David is also the Chairman of Samex (South
African Music Exports) which along with Moshito is the host of the South
Africa National Pavilion at Midem which in 2008 had its 4th
edition. Samex also hosts SA National Pavillions at Womex and Popkomm.
David serves on the Creative Industries
Chamber within the MAPPP Seta where he gives input to government on
training and development in the music industry.
David has given papers and served on
panels at music industry conferences such as Porto Musicale (The Brazilian
Music Exhibition) and the Wami Conference (Western Australian Music
Industry) as well as at Moshito. David has also participated as a Mentor
at Womex.
David lectures a course on Music Business
which he has written called “A Practical Guide to the South African
Music Business”. He lectures new entrants to the industry through
the Mappp Seta learner ships and various South African University programmes
as well as established artists and writers through development organisations.
David has a Bachelor of Social Science degree from the University of Cape Town, a Post Graduate Diploma in Business Administration from Thames Valley University and has completed various World intellectual Property Organisation courses on Copyright and related subjects.