DETAILED TOPICS

 

DAY 1 – THURSDAY 19 MARCH 2009

 

Schedule

Detail

 

9.45am                                                            

 

Opening welcome

 

 

10am to 10:45am

 

Stuart Rubin,  former Senior Vice President International--Commercial Marketing Group for Sony/BMG Music Entertainment (New York)

It’s all about the music- Keynote Address

 

He established the international priority system and the global strategic marketing systems for SBME. With 30 experience from New Zealand to New York, Stuart has done and seen it all.

 

Stuart is currently working as an independent consultant to various entertainment companies in Australia ,in addition to teaching International Management(Master of Arts Management degree) at the Australian Institute of Music and Artist Development and Marketing(Music Business Diploma Course at TAFE Sydney(Technical and Further Education College).

 

 

10.45am

 

 

Break

 

10:55am to 11:20am 

 

Damon Forbes, MD, Sheer Sound

An overview of the South African music industry

 

A look at the recent past, the effects of the international downturn in record sales, the retail storefront, both digital and physical, potential revenue avenues (needletime) and a crystal ball look one year ahead.

 

 

11:20am to 12:30pm

 

 

Panel Discussion

As the Music MD’s see the future of Music Distribution and Markets.

 

We assemble heads of major and indie record companies, distributors, publishers and a surprise addition for our most popular panel discussion on how those at the top end of town see the entertainment industry heading in the next five to ten years. Changes in distribution from hard carriers to downloads, changes from younger to older demographic and changes in music players and formats will be at the centre of the discussion.

 

  • Stuart Rubin – former Senior Vice President International--Commercial Marketing Group for Sony/BMG Music Entertainment (New York)
  • David Vodicka, owner Rubber Records
  • Damon Forbes  - Managing Director, Sheer Sound
  • Dave Alexander – Managing Director, Sheer Publishing
  • Peter Lacey -  Managing Director, Musketeer Records

 

 

12:30pm to 2pm

 

 

Lunch

 

 

2pm to 2:40pm

 

Peter Theunissen, CEO, Cape Music Industry Commission

Key Music organisations and where they fit in.

 

There exists within the South African recording and publishing industry a number of organisations which govern, control and protect you as a musician.  We lift the veil on these organisations; explain their roles and show you the flow of the money. Covering RISA, SAMRO, SAMPRA,RAV, AIRCO, MOSHITO, SARRAL, and NORM

 

 

2:40pm to 3pm

 

Peter Lacey, Managing Director, Musketeer Records

My CD sells for R150 in the shops...where does the money go?

 

Simplifying the profit matrix and where the cash is spent.

 

 

3pm to 3:15pm

 

 

Break


 

 

3:15pm to 4pm

 

Nick Matzukis,  Academy of Sound Engineering

The Contract

 

You are about to sign to the label of your dreams. Wealth, fame and girls are only days away.  You just need to put your signature to this 20 page document and you can have it all!!!!!  We explain free goods, advances, royalties, ancillary uses, Video rights, Options, term, the right to re record and all those small additions you don’t understand.  Also, how do you run your band and what structures are available to you – Close Corporation? Sole Proprietorship>

 

 

4pm to 4:15pm

 

 

Break

 

 

4:15pm to 5pm

 

Dave Alexander, Managing Director, Sheer Publishing

Publishing

 

We explain why publishers aren’t just faceless blood sucking thieves and look at what they have to offer to increase the value of your musical works. Looking at Mechanical royalties, Copyright, Synchronizing content, Value of content and the real world.

 

 

5pm to 5:15pm

 

 

Break

 

5:15pm to 6:30pm

 

 

Panel Discussion:

Promoting the record.

 

Key rules, simple marketing fundamentals and concentrated effort will deliver maximum results with minimum cash outflows. Amongst many things we look at Websites, Digital, Videos, Media, print, TV,  radio, press, Brands, Retail and Live shows.

 

  • Yoel Kenan, Former Marketing Director, Universal France
  • Brian Currin, Online Marketer
  • Jason Curtis, New Media Publishing
  • Kaz Henderson, Total Media
  • Nick Matzukis. AVL productions
  • Gavin Meiring, Heart FM
  • Nancy Hilary, MMFSA

 

 

8pm-11:45pm

 

 

Showcase Evening, Zula Lounge, Long Street, Cape Town

 


 

DAY 2 – FRIDAY 20 MARCH 2009

 

Schedule

Detail

 

10am to 10:45am

 

David Vodicka, owner Rubber Records and Rubber Music Publishing.  Chairman of the board of AIR (the Australian Independent Record labels association), Vice President of WIN (Worldwide Independent Network) and ARIA (Australia Recording Industry Association)

 

Avenues to Market. Strategies to tackle the new paradigm – the future importance of digital vs physical, chasing non-traditional income streams, and the changing space of retail?

 

It’s not about narrowcasting or broadcasting within a town or territory.  It’s about worldcasting where feeds of music and video through podcasting and VOD casting hold the key to serving new appetites globally.  Music blogs are turning people onto tunes and artists just as readily as online radio crosses boarders and continents instantly.  How to take advantage of technology

 

 

 

10:45am to 11:45am

Arthur Goldstuck, CEO, Worldwide Worx

The Digital and Mobile Map of South Africa.

 

Through music via handset, videos on demand, ring tones galore, on-line ticketing, and extending brand awareness, mobile content is the new buzzword and cash cow in the music industry.  But it’s a competitive, price sensitive, continually changing landscape where major telcos lock horns with record companies and publishers through handset manufacturers and the outcome may be pennies but there are rivers of revenue to be earned.  We look at the latest in tech, tools and revenue models.

 

We look How to turn free music into revenue without losing it forever whether it’s a song sample, live music stream, on-line video clip or digital download, how to convert content to cash is the equation.  We deal with DRM and digital deal making.

 

 

 

 

11:45am

 

 

Break

 

12pm to 1:00pm

Panel Discussion

What alternative strategies are available to you in South Africa to promote your record both here and abroad and where do record labels fit into this picture.  Can they really help you.

 

Why should you  consider it and what are the alternatives to doing  it yourself. We unveil the myth of the 360 degree deal and what it means to you.

 

·         Yoel Kenan – former Marketing Director, Universal France

·         Charmaine Van Niekerk – Music Marketing Manager, Electronic Arts

·         Julian Von Plato – Digital Manager, Telkom Media

·         Gillian Ezra - Exactmobile

·         Brian Currin – Online Marketer

·         Roach Roth – Sonic Spaza

 

 

1:00pm to 2:15pm

 

 

Lunch

2:15pm – 2:50pm

Panel Discussion

The Importance media in music.

 

Bringing together the pros from radio, TV, online and print we discuss the importance of media in the music industry and who has what role to play for success.

 

·         Miles Keylock - Moderator

·         Jason Curtis – MD, New Media Publishing

·         Koula – DJ, 5FM

·         Gavin Meiring – Station Manager, Heart FM

·         Kaz Henderson – Total Media

 

2:55pm to 3:30pm

 

Panel Discussion

The Live Arena and Management, are they the same thing?

 

Live music is the life blood and longevity in what is a very fickle recording market.  We will not only detail how to maximise exposure and income from the live side but also look at new revenue streams from live audio, video recordings, sponsorships and endorsements.  We are bringing in top agents, managers, promoters and venue owners for this.

 

·         Peter Lacey - Moderator

·         John Langford – COO, Big Concerts

·         Sean Wienand – Mercury Live/Headline Artists

·         Gillian Ezra – Saron Gas Manager

·         Nancy Hilary –MMFSA

 

 

3:35pm to 4:10pm 

Panel Discussion

Opening International Doors

 

·         Stuart Rubin

·         David Vodika

·         Damon Forbes

·         Peter Lacey

·         Yoel Kenan

 

 

4:10pm

 

 

Break

 

4:30pm to 5:15pm

Speak Easy - Open Floor for questions to all speakers and panelists