Yoel Kenan
Yoel Kenan is the Founder and CEO of KEEVISION, an entertainment agency. Keevision consult and develop business solutions to independent and major record companies, telecom operators, advertising agencies and major Brands.
Before starting Keevision and over the last 20 years, Yoel Kenan was senior vice president of international marketing at BMG where he was responsible for implementing marketing strategies for artists such as Il Divo, Dido, Avril Lavigne and Christina Aguilera. Previously, Yoel was CEO of digital music pioneer MP3.com Europe, where he successfully launched the European rollout of local operations in six countries. Earlier, Kenan was vice president of international marketing at Universal Music International as well as Marketing Director at Universal Music France.
MUSIC EXCHANGE Q&A
The benefits that may be gained by attending Music Exchange.
QUESTIONS:
1) Which internationally acclaimed bands have you worked with?
Enrique Iglesias, Mary J Blige, Blackstreet, Pink, Avril Lavigne, Dido.
2) In what capacity did you work with these bands?
A&R with Enrique, international marketing with all of them and many more.
3) Regarding your work in the music industry, what is the biggest mistake you have ever made and what did you learn from it?
Never assume – it’s all in the detail.
4) Of which achievement are you most proud?
Dido international roll out and launching Enrique Iglesias’ English career.
5) In a nutshell, what are the primary requirements needed by a young band who want to enjoy a successful music career?
Talent, work ethic, well surrounded, set the expectation right.
6) Who is your favourite SA band at the moment and why?
Dear Reader, for all the reason above and more.
7) In your opinion, what is the significance of something like Music Exchange to the South African music industry?
Sharing experience, self belief, it is possible.
8) Overall, what needs to happen to the South African music industry in order for it to make more inroads into the international market?
Success stories, once we have real success stories, the international industry will look and invest into it.
9) Which specific area of the music industry will you be discussing at Music Exchange and what benefits do you expect to be gained by your audience?
How to survive without selling CDs and unlocking the value of music.